Tourism slowdown prompts strategies to attract visitors

November 13, 2001
Source: Canoe
Original story - link verified on November 13, 2001
By Mike Fuhrmann

It's a challenge for Canadian travel marketers. How do you attract visitors to your destination at a time when terrorism fears, airline troubles and war headlines have left many people thinking they should just stay at home? Brian Richardson, vice-president for brand marketing and communications at Fairmont Hotels, says "the North American psyche has been damaged" and tourists are looking for a refuge.

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