Tourism Bureau sets sights on U.S., overseas comeback

January 25, 2002
Source: Rocky Mountain Outlook
Original story - link not found on January 25, 2002
By Cathy Ellis

Banff and Lake Louise tourism officials are hoping that increased marketing in Canada and the United States will turn the tourism industry around and lure more visitors to the Rockies. The Banff/Lake Louise Tourism Bureau's recently revised marketing plan provides for an increased emphasis on marketing and advertising initiatives in the domestic market, primarily within Alberta and Ontario.

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