Travel Alberta blitz targets skiers

January 7, 2004
Source: Calgary Herald
Original story - link verified on ,

Travel Alberta has launched its biggest-ever winter marketing campaign in response to fallout from SARS, West Nile virus, mad cow disease and the forest fires of last year. The organization responsible for promoting tourism in the province is spending $1 million to entice travellers to ski, shop and stay at Alberta ski hills and hotels.

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