Marathon runners help fuel economic pace

May 13, 2004
Source: Business Edge
Original story - link verified on May 13, 2004

Marathons are not just good for the health of the runners – they’re also good for the economic health of their host cities and the bottom lines of company sponsors. Melissa’s Mini-Marathon in Banff “has a tremendous impact for Banff and Canmore,” says Deb Boutilier, race director and owner of Melissa’s Restaurant and Bar. Although it’s capped at 4,500 runners, accompanying friends and family swell the crowd to 7,000 during the fourth Saturday in September.

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