Ski ads arouse moans of protest

October 30, 2004
Source: Canoe
Original story - link verified on October 30, 2004

Complaints are rolling in to Calgary Transit and Resorts of the Canadian Rockies (RCR) over an advertising campaign tagged Four Play. RCR senior director Matt Mosteller said of the slogan that graces billboards and bus benches across the city, “We're talking about four resorts — Lake Louise, Nakiska, Fernie and Kimberley — and skiing and snowboarding are all about playing.”

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